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Fashion in India

||Indian Beauty Queens ||The Gliterrati of Indian Fashion World|| 

In Indian culture, the body is invested with various meanings. This is reflected in its rich sculptural tradition where a language of poses as well as hand and leg positions developed to convey specific messages. Decorating the body is yet another way of conveying meaning. Throughout Indian history, the kinds of costumes and accessories worn can be seen to fulfill two criteria: simplicity and opulence. In either instance, the choice of clothing is dependent on the person's status, wealth and religious orientation. Information about fashion in ancient India is available only from looking at sculptures as very few examples of costumes, textiles and jewellery have survived. In the Indus Valley Civilisation (c. 3000-1500 BC), clothing tended to be simple. Men wore loin-clothes while women were bare to the waist. Status was reflected in the kind of jewellery worn; high-ranking women sometimes covered their bosoms with jewels. It was only with the coming of the Aryans to India that more complicated clothing consisting of the upper and lower garments was introduced, to which a cloak was added later. These were generally pieces of cloth draped over the body in a style seen in many Indian costumes today.

Today the fashion designers from India have created a lasting impression on the world market and boast of clients in the Middle East, UK and USA. Ravi Bajaj has designed various fashion lines for export houses targeting the US and European markets. Ritu Beri has an outlet at the prestigious Regent Street in London and in New Jersey in U.S.A. Indian designers like Gitanjali Kashyap, Rohit Bal and others frequently participate in fashion shows abroad. Interestingly an Indian shawl and a salwar-kameez ensemble, created by leading Mumbai couturiers Abu Jani and Sandeep Khosla, fomed part of the exotic wardrobe of French actress Sophie Marceau in the latest James Bond adventure "The World Is Not Enough", which was released earlier this year.


||Indian Beauty Queens ||The Gliterrati of Indian Fashion World|| 


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